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The Premier League, for example, is the most watched football league in the world, with matches broadcast to 1 billion homes in countries. Such events enable businesses to take advantage of virtual, hybrid and in-person fan engagement, creating new and exciting market opportunities in the process. Immersive technologies Immersive technologies such as AR and VR, are transforming how fans interact with sport. Gaming and esports Gaming and esports offer significant and growing opportunities for sports teams and leagues to attract the next generation of sports fans.

Leading UK sports teams are investing heavily in the industry. Businesses and clubs can draw upon support provided by organisations who assist these sustainability efforts, including the British Association for Sustainable Sport BASIS. Blockchain, cryptocurrency, and NFTs As technology evolves, so do the commodities and the transactional methods used to procure them. Blockchain can provide athletes, fans, sponsors and advertisers with a new, seamless way to work and interact with each other.

Meanwhile, the sports industry can open access to its massive community for blockchain-powered projects. Non-fungible tokens NFTs have also established themselves as a new means of fan engagement in the sporting space, with several high-profile teams and organisations rolling out their own digital collectibles for purchase.

The sports economy can make the most of the 5G expansion in the UK, whether that takes the form of real-time immersive content to engage fans at sporting events or utilising the network for sports technology innovations. Businesses involved in the British sports industry can draw upon the expertise of a range of organisations, including the government-supported Sport England and the consulting group Sporting Innovations.

London As the top European city for Sports Tech funding from , London is home to market-leading Sports Tech companies and internationally recognised universities. Major sports teams are based in the city, with London boasting the first purpose-built NFL stadium outside of America, which seats over 62, fans.

Northern powerhouse The North of England has an exciting cluster of Sports Tech companies and high-profile Premier League football clubs who drive forward innovation in the sports economy. Businesses in the North can also call upon the talent forged by renowned educational facilities, such as Sheffield Hallam University. Northern Ireland Northern Ireland enjoys an international reputation as a region of expertise in tech development, with one of the fastest growing tech sectors in the UK.

The UK has staged the biggest sporting events in the world in the decade since the London Olympic and Paralympic Games, including the Ryder Cup, World Cups in rugby, cricket, hockey and netball and World Championships in athletics, para athletics and road cycling. The report listed the soft power, trade and investments successes of these events to be: Wide reach: many of the events were broadcast across the world to millions of viewers. Welcomed overseas visitors: many events attracted tens of thousands of overseas visitors to the UK.

Engaged local communities: UK residents attended several events to support competing teams and athletes from the UK and across the world. Improved perceptions: visitor surveys indicated the perceptions of host localities were improved by the event experience, and outreach programmes played a role in framing the UK in a positive light High-profile location: a range of famous locations across the UK hosted the events considered.

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The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. Since , sea levels have risen by an average of cm around the UK, a symptom of higher global temperatures due to climate change. This poses a particular issue for Scotland where of its courses are located on the coast. Trends associated with climate change are resulting in periods of course closures, even during summer, with disruption seen to some professional tournaments.

We are witnessing different types and timings of disease, pest and weed outbreaks. The future threats are very real, with course managers having to show adaptation if we are to maintain current standards of course condition. It is something we take very seriously. Lower league teams and the grassroots game are being particularly impacted with more matches being cancelled due to flooding.