Peter economides better place better

Insight into these habits will guide successful business strategies for the future. But you need to dig deep, beyond the clean hands, the online banking, Zoom calls and the elbow touch. Change has erupted. I believe it will lead us towards a kinder, gentler, more mindful world. I hope so. I remember exactly where I was and what I was doing when I heard the news that man had walked on the moon. And over the next few days, we were flooded with those mind-boggling images of earth floating above the moon.

Giant, more than anything, in its impact on how we view the world. I put up my thumb and shut one eye, and my thumb blotted out the planet Earth. I felt very, very small. And with it, a new sensitivity. Environmental activism has evolved into environmentally active consumption. Clean food. I am not sure what tomorrow looks like.

Who is? The Leaf? It's just a car that runs on electricity instead of gas. The Volt? Have a seat, because that's a tad more complicated. Eventually, the Volt found its rhythm, but it had to spend a lot of time and money educating the public. Better Place is in a similar, um, place. If its vehicles just ran on electricity, that would be one thing.

But Better Place's battery-swap option? That adds a new layer of complexity. Worse for bean-counters, Better Place's current return on investment isn't all that big because a it has to devote massive sums of cash to infrastructure, and b the company is focused on penetrating fairly small car markets like Australia , Denmark , and Israel. When Better Place ramps up its presence in the U. Economides replaces the former VP of marketing, Sigi Eshel.

Economides will undoubtedly bring a great deal of expertise and acumen to Better Place, but will Thornley and board listen to what he has to say? Can his plans save the struggling company -- and if so, will he be given rein to implement them in time?

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